Ikea Selling Strategy

1. Executive Summary: 2. 1. IKEA Objectives: * IKEA produces cheap and affordable products for the customers. * The company wants better life for those who cannot afford expensive products. * IKEA always helps to produce right product for the right consumer. * IKEA always tries to sell their products at low prices. * The company’s global developments and its continual commitment is to have a positive impact on people and the environment. 2. 2. IKEA Vision: The Vision is to create a better everyday life for the many people.They make this possible by offering a wide range of well-designed home furnishing products at prices so low that as many people as possible will be able to afford them. 2. 3. IKEA Mission: The mission is to offer a wide range of home furnishing items of good design and function, excellent quality and durability, at prices so low that the majority of people can afford to buy them (IKEA 1994). The company targets the customer who is looking for value and is wil ling to do a little bit of work serving them-selves, transporting the items home and assembling the furniture for a better price.The typical Ikea customer is young low to middle income family. 2. Company Summary: 3. 4. Company Background: IKEA is a privately-held, international home products retailer that sells flat pack furniture, accessories, and bathroom and kitchen items in their retail stores around the world. The company, which pioneered flat-pack design furniture at affordable prices, is now the world's largest furniture retailer. IKEA was founded in 1943 by 17-year-old Ingvar Kamprad in Sweden and it is owned by a Dutch registered foundation controlled by the Kamprad family.The company which was originated in Smaland, Sweden, distributes its products through its retail outlets. As of August 2009, the chain has 301 stores in 37 countries, most of them in Europe, North America, Asia and Australia. IKEA founder Ingvar Kamprad was born and grew up on the farm Elmtaryd, parish of Agunnaryd in Smaland, in the south of Sweden. As a young boy Ingvar Kamprad knew that he wanted to develop a business. Various events during his upbringing gave him a strong drive to create his own resources and to be independent. In 1943 The Ikea was born, initially a mail-order business selling pencils, postcards, and other merchandise.The name derives from the initial letters of Ingvar Kamprad and of Elmtaryd and Agunnaryd. More over in 1948 Furniture manufacturing was an additional business for many farmers in Smaland. So Ingvar Kamprad also introduced Furniture in the IKEA business as a complement to the general merchandise. This was a success and Ingvar Kamprad starts exploring innovative solutions such as furniture design, self-assembly and advertising and by 1951 The first annual IKEA furniture catalogue was published in Sweden. Ikea grew and two years later by 1953 they opened a showroom in Almhult.Here the customers could see and experience the quality of the products bef ore ordering them and Ingvar could meet customers in person and learn from them. 3. 5. Company Location and Facilities: The company IKEA has a several store over many places in the world as the following a. Europe: Belgium, Bulgaria, Czech Republic, Denmark, Germany, Spain, Greece, France. Iceland, Ireland, Italy, Cyprus, Hungary Netherlands, Norway, Austria, Russia, Poland, Portugal, Romania, Switzerland, Slovakia, Finland, Sweden, Turkey, and United Kingdom b. North America: Canada and United States. c.Middle East: Kuwait, Saudi Arabia, and United Arab Emirates. d. Asia Pacific: Australia, China, Hong Kong, Japan, Malaysia, Taiwan, Singapore, and Thailand. The facilities that could be found in most of IKEA stores is the same, however they are mentioned in the IKEA Ireland as the following: a. Showroom: IKEA stores are huge home exhibitions. Stretch out on a bed, see how many people you can fit on a sofa, or let your children choose furniture for their rooms. Our room settings are built entirely from IKEA products, and will give you inspirational ideas for furnishing, lighting and decorating your home. . Market hall: The market hall is just what it sounds like: many different specialist shops gathered together. You’ll find everything from rugs to pots to picture frames and clocks. You’ll also see all kinds of home lighting, everything you need for your kitchen, and countless unique gifts you can give to others – or spoil yourself with. c. IKEA Restaurant: At the IKEA restaurant you can take a break from the hard work of shopping. You can even start your day at the IKEA restaurant with breakfast before the store opens. Or why not have coffee and cake in the afternoon!In the restaurant you’ll find healthy Swedish and local dishes daily made using high quality fresh produce. You can use our highchairs and baby changing facilities for the little ones. And while the grownups rest a few minutes after lunch, the kids can have fun in the c hildren's play area. d. IKEA for kids: IKEA supervised play area and ballroom, and shop in peace. This way, everyone's happy. Or if you want them to help make furnishing decisions, strollers are available at the entrance. e. Care and feeding of kids: IKEA provides clean feeding and changing facilities for small children.And our restaurant has a special menu just for the kids. f. Trolleys for everyone: There are plenty of carts available to help you take your purchases to your car. Or you can bring your car to your purchases by pulling up to our customer loading bay. g. The barter system: Almost any way you want to pay is fine with us. You can always pay with cash or a major of credit card, but other payment methods are usually also available. They vary from store to store, so please check with your local IKEA store to find out more. 3. Product and Services of IKEA: 4. 6. Products Description: IKEA products are identified by single word names.Most of the names are Scandinavian in ori gin. Although there are some notable exceptions, most product names are based on a special naming system developed by * Upholstered furniture, coffee tables, rattan furniture, bookshelves, media storage, doorknobs: Swedish place names (for example: Klippan) * Beds, wardrobes, hall furniture: Norwegian place names * Dining tables and chairs: Finnish place names * Bookcase ranges: Occupations * Bathroom articles: Scandinavian lakes, rivers and bays * Kitchens: grammatical terms, sometimes also other names * Chairs, desks: men's names Fabrics, curtains: women's names * Garden furniture: Swedish islands * Carpets: Danish place names * Lighting: terms from music, chemistry, meteorology, measures, weights, seasons, months, days, boats, nautical terms * Bed linen, bed covers, pillows/cushions: flowers, plants, precious stones * Children's items: mammals, birds, adjectives * Curtain accessories: mathematical and geometrical terms * Kitchen utensils: foreign words, spices, herbs, fish, mushr ooms, fruits or berries, functional descriptions * Boxes, wall decoration, pictures and frames, clocks: colloquial expressions, 4. . Competitive Comparison: Retailers have generally been slow to develop multilingual Web sites simply because they’ve been slow to expand outside of their domestic markets. According to a Deloitte study of the world's top 250 retailers, 104 retailers have no international operations at all, but IKEA had a leg-up on its competitors because it built its business not only through store expansion but through a hugely popular mail-order catalog. 4. 8. Supply and Demand Details: We will talk about the market forces for the global market instead of talking about Malaysian market only.Supply planner – demand ; need Global supply chain management of Children's lighting products from IKEA suppliers to IKEA stores world-wide, managing sales forecast, capacity planning, replenishment and information flow. Responsible for the global supply to 350 IKEA s tores worldwide within a business area of Children's IKEA. The Increased availability at the store from 85% to 99% within a year. Reduced the stock weeks from 7 weeks to 3 weeks within a half year. Shared knowledge of supply chain management with co-workers in China and Lithuania. 2005 Logistics ; Operations, IKEA Trading Southeast Asia Thailand Managed a variety of competence development programs in areas of logistics and operations for purchaser, technician, supply planner, material manager and business development managers. In addition to be responsible for the company's Centre of Competence in supply chain management, executed a research program about competence management in a cross-cultural organization that covers Thailand, Vietnam, Malaysia and Indonesia. 150 IKEA Trading Southeast Asia co-workers have attended supply chain management program.Licentiate thesis has been written and it raised the attention to the importance of total optimization within IKEA pipelines both in g oods and information flows. 4. 9. Technology Needs: After surfing the market for information we figured-out that the tools in the industry are similar for all the brands. Tools are the heart of the carpentry profession. The best place to start is with basic hand tools. A measuring tape, combination ruler and level, pencils, hammer; saws, a carpentry square and hand drill are all inexpensive parts of a carpentry set.Chisels, planes and sanding blocks are also important because furniture needs a fine, smooth finish, free of splinters and sharp corners. A kit of brushes, cloths and sponges are required for the stain and lacquering steps. In order to add padding or upholstery to the furniture, the carpenter will need a set of clamps in varied sizes and a staple gun. Time the first few projects completed in the shop step by step to determine which steps will benefit most from investing a time-saving power tool.Power saws are the most universal time-saver, and drill presses and power sand ers also offer time savings. But Ikea does not have its own manufacturing facilities. Instead, it is using subcontracted manufacturers all over the world for supplies. All research and development activities are however, centralized in Sweden. In order to maintain low cost, 4. Market Analysis 5. 10. Target Market in this study I will not separate each market but instead of that I will focus on the global integrated market. 4. 1. 1 Target Market Segment Strategy: IKEA is large enough to enjoy economies of scale.This lowers average costs in the long run through, for example, better use of technology or employing specialized managers. Economies of scale also give a business a competitive edge if cost savings are then passed on to customers in the form of lower prices. This puts up high barriers to entry for smaller companies entering the market. The target customer of IKEA is everybody. So the market segment is a very important part of IKEA strategy. After visited the IKEA store, I thi nk the market segment of IKEA is the different part of house, like the kitchen, the bedroom, the bathroom.Actually, the market segment is according to the â€Å"life situation†. The life situation creates the need of the home furniture. IKEA do not select the customer, IKEA just select the offer from the life situation. For example, I am a student. I need the bookshelf, desk and I do not need the kitchen because I do not live in my own place now. But after 10 years, the need of life situation will change. I will need other things. The most important point is that I am always the target customer even in different ages. And IKEA always provide customers the things they need.I think that is a good method that IKEA used to service the customers and win the hearts of the customers. 4. 1. 2 Market Needs: 4. 1. 3 Market Trends 4. 1. 4 Market Growth: 5. 11. Industry Analysis 4. 2. 1 Industry Participants/Key Players To analyze the Industry I will use Porter five forces analysis: Acco rding to Pearce, J. A. and Robinson R. B. (2011) Strategic Management . 12th Edition. New York: McGraw-Hill â€Å"Harvard professor Michael E. Porter propelled the concept of industry environment into the foreground of strategic thought and business planning†.The five forces were as following: 1- Competitive rivalry. 2- Threat of substitute products. 3- Threat of new entrants. 4- Bargaining Power of suppliers. 5- Bargaining Power of customers. * INTERNAL RIVALRY/COMPETITORS: the industry is highly competitive and characterized by other low priced furniture producers such as Galiform of England and retailers such as Wal-Mart of the United States. Internally, the organization saw differences of opinion regarding product offerings and positioning.Due to the intense competition worldwide, IKEA has wisely attempted to compete by entering the markets which typically pose the largest competition, such as China and Japan. * SUPPLIER POWER: because Ikea had heard from its customers th at many of its furniture offerings were too complicated to be assembled by the customer; showing the power of the supplier to make a difference, IKEA has gotten cooperation from some suppliers to provide materials that are easier for the customer to assemble, thereby (using its' value chain system) by adding value to the supplier relationship. BUYER POWER: everyone can recognize that Buyers have a great deal of influence over IKEA's product line and direction; for example, in the 1960s, IKEA developed the ability to package its unassembled furniture in flat cartons, making it easier for the buyer to handle the cartons. This considered as a response to direct feedback from the buyer. Additionally, due to buyer demand, IKEA will continue on its current growth strategy. * POTENTIAL ENTRANTS: Domestically, IKEA faces the threat of potential entrants; as the dominant firm, because the nature of the business allows new ventures to enter the market, IKEA worst scenario is the copy-cats.The organization always feel threaten by any potential new entrant to use do it yourself approach which gives IKEA many of its' competitive advantages. * THREAT OF SUBSTITUTED PRODUCT AND SERVICE: is low as there are no too many products and services available that can substitute the demand for furniture, home appliances and a range of other products offered by IKEA. So Substitution is not a reason to make them worry, because they have their own market -segments. 4. 2. 2 Main Competitors/Competitive Analysis: If the 5. 0 Strategy and Implementation Summary 5. Marketing Strategy: People like to buy IKEA’s products because of their low prices and medium-quality. People have great awareness of the brand. Moreover, we can see people like to go IKEA store because of good facilities. The products that will be in direct competition with IKEA’S sales are split into distinct different groups by home depot they are: Bedroom, dining room, furniture parts, home office, kid’s r oom, and living room and kitchen supplies. The different products that are supplied are provided to Home Depot by a variety of different brand names. . 2 Pricing Strategy: IKEA positions itself with low prices. They are extremely price/cost conscious. 5. 3 Promotion Strategy: Promotion: IKEA has its own website where they now have their catalogues virtually. In the last year 198 million copies of the catalogue were printed in 56 editions and 27 languages. Moreover, IKEA uses newspaper ads and television commercials. The company uses billboards ads and bus stop ads. IKEA also faced controversy in their â€Å"Tidy up† advertisement campaign. IKEA does not spend largely on promotions.IKEA believes on their online catalogues and print publications of the catalogs. The catalogue is the main tool for selling. IKEA try to cut the cost with lease advertisement. But it is very important part. 5. 4 Distribution Patterns: IKEA has 28 large distribution centers and 11 customer distributi on centers in 16 countries. IKEA has 1400 suppliers for distribution. 5. 5 Marketing Programs People like to buy IKEA’s products because of their low prices and medium-quality. People have great awareness of the brand.Moreover, we can see people like to go IKEA store because of good facilities. The products that will be in direct competition with IKEA’S sales are split into distinct different groups by home depot they are: Bedroom, dining room, furniture parts, home office, kid’s room, and living room and kitchen supplies. The different products that are supplied are provided to Home Depot by a variety of different brand names. 5. 6 Sales Strategy: 5. 7 Sales Forecast: 5. 8 Sales Programs: 6. 0 Web Plan Summary 6. 1 Website Marketing Strategy 6. 2 Development Requirements

Bhutan Clean and Green

We are North Texas' Eco-friendly cleaning service. Keep Green and Clean is family owned and operated business that offers the highest quality, professional home and commercial cleaning service available in North Texas. We individualize our cleaning services for you and your home. Your unique needs are important to us, and we will take the time to listen to your specific requests. From the moment you walk into your home, you will know that we have been there. We offer one-time, weekly, bi-weekly, monthly, occasionally, and move-in/move-out cleaning. Keep Green and Clean provides free in-house quotes, call or email today to get yours!! Whatever Matters!! Green and Clean Bhutan – A possibility ‘Keep Thimphu clean and green'- This is a message that many Thimphu residents read again and again. But, are we anywhere close to it? Thimphu is definitely not clean. Litters everywhere. Overflowing drains. 40 tonnes of waste a day is a lot – 85% of the waste being recyclable. Overflowing Memelakha. And no proper waste management system in place. A few ideas flung here and there – whether to employ a private firm to manage the wastes dig another landfill or buy an incinerator (which I don't really agree with). Make a decision and at least do something. Thimphu is not green either. May be a few roofs (I still remember the TCC's absurd regulation to paint the roofs green). Too few green spaces for people to enjoy. Neither a single energy efficient building (the BTF building in Taba may qualify as one) nor any efforts in this direction. The intra-city transportation system is still unattractive to many people. Too many gas-guzzlers. Proposal for electric trains and trams – I think we need more immediate, effective and simpler solutions. If Thimphu is any indicator, a green and clean Bhutan is definitely a distant, difficult dream. But we can achieve the dream if we tackle the problems head on. It is time for more action and less rhetoric. There are a few things that can be immediately done – 1. Make Civil Servants the ambassadors of a clean and green Bhutan – Everybody looks up to the civil servants in Bhutan. The Government should initiate the changes from within. Educate the civil servants on waste management and effective use of energy. Let them practice these things at home and in offices. The 17000 strong smart individuals can spread the messages more effectively to the general public. . Green Projects – The Government owns a large number of properties and vehicles. Evaluate if we are making efficient use of our office spaces? Are they energy efficient? Need we build more offices? And do we need many office vehicles? Make new infrastructures more environmentally friendly and energy efficient by using alternative building technologies and designs. The Environmentally Friendly Road Cons truction projects are some examples. We are building new towns – why cannot new towns like Denchi in Pema-Gatshel be designed as a green town? 3. Encourage the public – During the recent NA session, an MP said ‘attitude of people should change first, before leaving it to the concerned agencies to solve the problem'. This is indefensible. The government is the most able of all organizations and should take on the role of educating the public. If one channel of education doesn't work, try another. Encourage people to make/build their homes and offices environmentally friendly and energy efficient. There are many technologies available now. Provide financial incentives and technological assistance to procure them. The National Environment Protection Act 2007 provides for it. Allocate budget to make the provision 78 in the Act effective so that there is an uptake. We must not fall into the false sense of security that we live harmoniously with our environment and that we are doing enough because we have committed to maintain 60% of forest cover. The problems illustrated above are real and we risk being caught out sooner than later. Greener Way12 April, 2010 – A private firm has beaten the government to initiating a program to collect paper waste. The month-old firm called Greener Way has already collected seven tones of paper waste from various government agencies and schools. Its main objective is to save the environment, provide employment and keep Bhutan clean and green,† the owner of the firm, Kinga Om, said. The waste they collect will be sent to New Delhi, India. â€Å"It takes about 15 to 20 days to reach New Delhi through Jaigaon,† she said. Greener Way has sought all the 10 ministries’ help to collect paper waste. Kinga Om, a fresh graduate, said that, so far, most agencies Greener Way has approached have been cooperative and willing to bear the cost of the dustbins each of them would be using. Like any other private firm, Greener way also works seven days a week, from 9:00 am to 9:00 pm. So far, they have collected paper waste from the ministry of agriculture and forestry services. Rinchen high school, Rinchen Kuenphen primary school and the UNESCO (expand) office. Officiating chief forestry officer (CFO) at the nature conservation division said that they would also follow Greener Way and initiate the same by their ministry. â€Å"We’ll continue to support them and encourage such initiatives,† the officiating CFO said. Recycling is done to conserve on consumption of resources, energy and space used in landfills. Reports reveal that 90 percent of paper pulp is made from wood. Paper production accounts for about 35 percent of felled trees, and represents 1. 2 percent of world’s total economic output. It has been estimated that recycling half the world’s paper would avoid the harvesting of twenty million acres of forestland. The idea struck Kinga Om after four visits for research at Memelakha and finding out that 24 percent of waste is paper. It took about a month to set up their office near the automobile repair centre in Olakha, with help from Thimphu city cooperation (TCC), said Kinga Om. Before, the firm had a temporary junkyard at lower Motithang. Greener Way plans to set up branch offices in Gelephu, Samdrup jongkhar, Samtse, Thimphu and Chhukha. With the help of the education ministry, schools have been helping too. Rinchen high school was the first school to support in collecting paper waste. Greener Way will also be distributing its dustbins in Thimphu schools and later to rest of the schools in Bhutan within 10 days. Kinga Om has employed four university graduates and seven class XII graduates. â€Å"The toughest work is to collect waste from different places,† she said. â€Å"We request everyone in and around Bhutan not to throw paper waste but to collect it for us. †

Importance of Appearance Essay

People say appearance is not important, but even the most honored and noble people put appearance before other attributes of a person. Since societies have been established, and even before, society has put on a great amount of importance on appearance. The amount of importance is shown in the novel Frankenstein, the film, and in real life. My first example from the novel is from chapter eleven, when the creature arrived at the village and encountered humans. As the creature attempts to enter the cottage, he explains that, â€Å"the children screamed and one of the women fainted. The whole village was roused. Some fled, some attacked me. I was horribly bruised by stones and many other kinds of missile weapons.† The statement shows that the creature was immediately judged by the villagers solely on appearance, there was no chance given to even let the creature explain his purpose or actions. If appearance didn’t have such a great amount of importance on it, the creature wouldn’t be attacked, and even his fate would be different. My second example is from the film when the creature first encountered humans other than his own creator before the creature ran away. As the creature took a loaf of bread off a food cart, the people thought it was just a regular thief in the town and they chased him down and tried to catch him. But as soon as they saw the creature’s horrid face, they became more aggressive out of fear and tried to kill him. My last example is from the real world, where the amount of appearance on something or someone matters, rather than a fiction novel, and shows how much importance we place on appearance in our society. Found from a research article from the Social Issues Research Centre, studies show that attractive children are more popular, both with classmates and teachers. This can cause social problems as some students look up and idolize their teachers. Also, attractive applicants have a better chance of getting jobs, and of receiving higher salaries. This is why most famous people aren’t non attractive to society. Even in the justified U.S. courts, attractive people are found guilty less often, and when guilty, they receive less severe sentences. As you can see, society puts appearance in front of many things such as personality that matter more. Appearance has a great amount of importance in the novel, the film, and in real life. Whenever you meet someone new, think on what you decide first about them and even what they decide first, about you.

Baroque and Renaissance comparison

Art of the middle ages (which lasted from the 5th to the 13th century) was very religious in tone and content, especially in Europe. Art was overwhelmingly funded by the church, as the catholic church was the dominating force in European politics and had a greater influence than the political state. Portraits of the Madonna were very common. Paintings were very often produced by members of religious orders such as monasteries. It is interesting to note that most of the art produced was in the form of paintings often done in illustrated manuscripts. The figures in paintings reduced in this era were very flat.The colors were very muted most of the time, with the exception of using real gold leaf as an accent. The figures in paintings of the era rarely had shadows and possessed narrow faces with solemn expressions. There was no perspective in art of the middle ages; all of the paintings were flat and one- dimensional. Artists of the era made little to no attempt at realism. There was a fair amount of artistic evolution towards the end of the era. Paintings became brighter in color and tended towards more realistic imagery. Perception Egan to develop, causing images to look less flat.Paintings began to use different lighting and incorporate shadows. Art in the Medieval era evolved into more realistic imagery. (â€Å"Middle Ages Art. † Middle Ages Art. N. P. , n. D. Web. 15 DCE. 2013. ) The evolution in art of the later middle ages culminated with the Renaissance era (the 14th to 16th centuries). It refers to a cultural rebirth. The influence of the church began to wane, allowing for the political states to regain power. The move towards secularism bled into the art of this era. Art was patronized less by the church and ore by wealthy, independent investors who were usually royalty of some sort.Renaissance artists began to study perspective. They used figures with more emotions. Oil paints in brighter colors became more commonly used. Paintings incorporated b righter sources of light. Thus the paintings of the Renaissance era became far more realistic. As it is a rebirth, the art of the Renaissance era was heavily influenced by classic Greek and Roman art. Classical mythology became a subject for many works. Artists of the era portrayed gods such as Mars, the Roman do of war, in ways similar to how he was portrayed by the ancient Romans.The influence of the Greeks and Romans also gave more believable proportions to human figures. The images of clothing looked more realistic, giving them the illusion of movement and fluidity. (â€Å"Characteristics Of Renaissance Art. † Characteristics Of Renaissance Art. N. P. , 9 May 2011. Web. 15 DCE. 2013. ) Art of the era had a greater focus on naturalism. Paintings of realistic landscapes became increasingly common. They were made realistic by an increased understanding of believable space and perspective. The sense of depth became more realistic.The study of perspective allowed for spaces to look more realistic as backgrounds, which was not something that was focused on during the middle ages. The Renaissance was the culmination of all the social, political, and religious changes of the middle ages. It was reflected in the religious tones of art in the middle ages. And while art of the Renaissance became more secular and broader in subject matter, there was still a great deal of religious art. Catholics of the middle ages became interested in Greek and Roman mythology, which became a common theme n Renaissance art.The Catholic church began to look more at Greek philosophy. The middle ages began to consider the human condition, which ended up as a common theme during the Renaissance. The middle ages were entirely ruled by the church. But during the Renaissance, there was a bit of a backlash due to heavy corruption. The art of the Renaissance was far less religious in tone. It explored more themes, such as philosophy, the human condition, and the mythology of the Greeks as Romans. The church commissioned nearly all of the art produced during the middle ages, which is the reason for the overwhelming theme of religion.The Madonna and many Catholic saints are portrayed in the art of that era, and it was often produced by members of the church, clergy, or monasteries. With the shift away from the church during the Renaissance, the art of the era became more secular. The greatest difference between the styles of the middle ages and the Renaissance is realism. While art of the middle ages predominantly lacked a realistic look, it became the focus of most Renaissance art. Perspective was also introduced near the beginning of the Renaissance era, lending greater depth to paintings reduced in this era.While the paintings of the middle ages looked flat with slightly dull colors, the paintings of the Renaissance era had depth and became more vibrant in color due to the increased use of oil paints. (â€Å"The Relationship between the Middle Ages and Renaissan ce. † Web log post. Pious Fabrications. N. P. , 30 Cot. 2011. Web. 15 DCE. 2013. ) Madonna and Child was painted by Paolo did Giovanni Fee during the sass's. The colors are muted, but the background and the frame are leafed in gold. The figures, especially the hands of both and the feet on the baby, are unrealistic.

East Asian Co-Production in Film Industry Research Paper

East Asian Co-Production in Film Industry - Research Paper Example Various scholarships have been offered on popular culture that is conventionally exploring the meaning of texts. This has resulted in popular culture co-productions and collaborations in East Asia, drawing on empirical studies of cultural industries in Korea, Japan, Indonesia, and the Philippines (Yau, 2003). This has consequently employed the usage of a regional framework in order to analyze the consequences of collaboration and co-production. In Asia, particularly East Asia, the rapid growth of the creative industry has induced a severe shortage of talented professional working force that includes the director, producer, and the scripter. The search to secure human capital is very significant to the success in this highly competitive field of creativity and artistry. However, the structure and dynamics of human capital development in this creative industry are yet to win the full understanding of its assessors in matters of a provision of efficient programs meant to accelerate human capital development. The resultant lack of understanding is caused by the complexity of work, as well as the fact that fostering creative talent requires a relatively long time that the rest of non-knowledge intensive industries (Chua, 2004). Japan is currently the nation under a considerable critical spotlight in the continuing debate on the Asia imaginary. Japan’s long history of cultural and economic hegemony in the region has always been challenged by Korea and China as from the early 1990s.

Com 425 Week 4 Essay Example | Topics and Well Written Essays - 500 words

Com 425 Week 4 - Essay Example The arguments of the article may seem obvious, but the author has a point. Many people send and receive emails without prior consideration of who is being addressed. There is need to evaluate and assess all parties involved, appreciate their position within the business line and consequently address them accordingly. It is important to uphold mutual respect in such email exchanges. The tips provided seem obvious, but they are equally essential. The author of the article has identified mishaps in sending and receiving of emails between and among communicating parties. Some of the presented cases and points to remember are rather an application of mere common sense. However, the same points are hardly applied b senders and receivers of emails. The article may be analyzed for and against its arguments. Most of the tips however are sensible and should be observed when sending emails. Ignorance of such tips is likely to trigger misunderstandings or conflict of interest in business undertakings when the recipient gets different information from an email other than the one intended by the sender (Heather & Graves, 2011). The only tip that appears kind of absurd is that of watching one’s tone when composing an email. This is a hard to determine as the sender composes an email. Due to the ambiguity associated and brought about by the watch your tone tip, the author should have outlined a way through which email senders can evaluate the tone of their composed emails before sending them. The tip should have been elaborated and a guideline to determining one’s tone in writing provided. Computer-mediated communication is integral to almost every bit of sending and receiving information. Technological advancements have aided this process with computer communication making a contemporary mode of communication around the world. Knowledge and skills of computer use have highly increased.

The main objective of organisation Essay Example | Topics and Well Written Essays - 750 words

The main objective of organisation - Essay Example Organisation has the objective of division of work and defining of roles. Work in an establishment is broken down into specific tasks. These tasks are then assigned to organisational units or individuals’ best suited to perform them. The methods of performing these tasks are specified. Employees are assigned specific duties or roles depending on qualifications. Organisation leads to specialisation and development of experts leading to increase in productivity. For example an analytical chemist is found in the quality control unit of the production department. The analytical chemist performs a role he is specialised in. A sales person cannot be expected to do the analytical chemist’s work. Organisation brings about uniformity and control in the performance of duties. It is important for establishments or business to have a uniform way in which things are done in every department. These roles are usually determined during the development of the different departments in the establishment. Organisation makes it easier to establish control mechanisms against variations, errors, mistakes or deviations from norm that may have negative effects. Organisation is used to facilitate coordination in an establishment. Coordination is important if the set goals are to be achieved. Coordination is the integration of the different departments of an establishment; it involves establishing relationships between and among these departments. The combined achievement through coordination is greater than individual achievement. Coordination minimises incidences of conflicts and rivalry among departments since the responsibilities of each department are clearly defined and how these departments relate to each other is also defined (Jost 30). The other objective of organisation is to ensure effective resource alignment. Resource allocation among the department should be done in a manner that will produce the best results for the